RTÉ & TG4: Coming Together for the URC

Client: RTÉ & TG4 Agency: TBWA\Dublin Copywriter: Matthew Moss The promo that broke traditional sports advertising to bring two broadcasters together. With the United Rugby Championship launching in 2021, TBWA\Dublin were brought on board to bring together RTÉ and TG4 to help create awareness of the all new United Rugby Championship. The two broadcasters teamed up to bring all Irish provincial games to Irish TV, free to air. The idea disrupts the traditional rugby promo by bringing together two Irish rugby players at full force, only to find themselves locked in a warm embrace.