Glenveagh: The North Portal

Client: Glenveagh Properties Agency: TBWA\Dublin  Copywriter: Clara Traynor The portal that Santa-proofed A-rated homes. Glenveagh is ‘home of the new’, but that doesn’t mean we leave traditions behind. This year, using the core brand attribute that Glenveagh’s A-rated homes don’t have chimneys, we wanted to ensure Santa has a way to visit all homes this Christmas. Alongside Glenveagh and many many talented elves, we created The North Portal. A fun, new, interactive Portal that builds upon Christmas family traditions. All portal activations on the website contributed to a donation made by Glenveagh to The Jack and Jill Children’s Foundation’s Home for Christmas Appeal too, bringing a little more comfort, love and joy to families across Ireland. The campaign included social, digital, activation, OOH and radio.