SuperValu: Freshly Prepared By

Client: SuperValu Agency: TBWA\Dublin Copywriter: Matthew Moss Bringing the viewer on the journey back to the start we can see how easy it is to enjoy fresh, wholesome food from SuperValu's Freshly Prepared By range. Using carefully considered camera techniques and attention to detail throughout, this ad crafts balances modernity with traditional for SuperValu retail. The music is specially composed to include nuanced reversed techniques in order to bring the idea to life.