Barclays: [An] Account for Your Wellbeing

Client: Barclays UK Copywriter: Jimmy O'Donovan The banking app that puts personal growth in your hands. The brief was to design a new service or tool that made the management of money easier, targeting those consumers whose mental health may be impacted by their financial wellbeing, while being sensitive to the fact that Barclays is not a medical institution. Money and mental health are intricately and inescapably linked. Therefore a tool to allow banking seem less daunting, stress-inducing, and worrisome, was a main priority. Introducing the Barclays Wellbeing Account, a new specialised account type that allows customers to temporarily suspend any and all financial obligations that may be currently active within the bank. The Barclays Wellbeing Account initiative is supported by a specifc new finance-focused wellbeing app: Terrarium. Terrarium uses gamification to help people learn how to balance finances and personal wellbeing in a user-centric, healthy and safe way.

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