Electric Ireland: The Solar Express

Client: Electric Ireland Agency: Publicis Dublin ECD: Ronan Nulty Copywriter: Lucy Mortell CGI Studio: Illusion The gift that recharged a community tradition at Christmas. With Electric Ireland, we supported Dylan Walsh, a Finglas resident known for his Christmas light display, by installing solar panels to power his lights sustainably. Dylan’s annual display, a decade-long tradition, now shines brighter with the added benefit of reducing energy costs and environmental impact through renewable energy. The solar panels help ease Dylan’s personal energy costs, while he dedicates his funds raised to the 'Hear Me Out' youth mental health project. Dylan’s commitment to his display makes it a cherished local tradition, and this activation shows how small changes, like solar power, can make a difference for both the community and the environment.